Why advertise in Mid-America Boating? Mid-America Boating is a viable medium to reach over 52,000 boating enthusiasts in Ohio, Michigan, Indiana, New York, and Pennsylvania. Mid-America Boating is second to none when it comes to zeroing in on news and information that boaters want to read. Mid-America Boating sells your product or services. If it has to do with boating, we have a proven track record. Ask our advertisers. Many have been using Mid-America Boating as their primary source for reaching the boating market since 1972. Why have we been so successful? Mid-America Boating is the official paper of the I-LYA (Inter-Lake Yachting Association) with 146 member clubs totaling over 45,000 individual boaters. Mid-America Boating is distributed free at over 350 outlets where boaters congregate. Distribution locations include: boat clubs, marinas, marine stores, boat dealers, restaurants, plus direct mail subscribers. Mid-America Boating is the official program for two of the country's largest consumer boat shows -- the Mid-America Boat Show at the I-X Center every January in Cleveland, and the Cedar Point In-Water Boat Show staged at beautiful Cedar Point in Sandusky, Ohio. These two shows have a combined attendance of over 200,000.

ADVERTISING SPACE RATES
(Effective 9/1/07 -- Subject to change without notice - Contact us for verified rates)

Ad Size	1x Rate	5x Contract Rate	10x Contract	Color (add)	Dimensions (W x D)
Full Page	$900	$840	$770	+$300	10.25" X 12.5"
Half Page (horiz.)	$465	$430	$400	+$150	10.25" X 6.2"
Half Page (vert.)	$465	$430	$400	+$150	5.03" X 12.5"
Quarter Page	$245	$230	$210	+$75	5" X 6.2"
Eighth Page (horiz.)	$130	$120	$110	+$50	5.03" X 3.063"
Eighth Page (vert.)	$130	$120	$110	+$50	2.421" X 6.2"
Sixteenth Page	$75	$70	$65	+$50	2.421" X 3.063"

*Note: These rates do not apply to the Official Boat Show Program Issues of Mid-America Boating. Rate cards for these issues are sent out to all advertisers and exhibitors prior to each show, or upon request. To qualify for inclusion in either Official Boat Show Program, Show management requires Program advertisers to be registered exhibitors and/or members of Lake Erie Marine Trades Association (LEMTA).

MECHANICAL REQUIREMENTS

Full Page.........................10 1/4" X 12 1/2" Half Page (horiz.)...............10 1/4 X 6 3/16" Half Page (vert.).......................5" X 12 1/2" Quarter Page..........................5" x 6 3/16" Eight Page (horiz.)..................5" x 3 1/16" Eight Page (vertz)............2 5/16" X 6 3/16" Sixteenth Page...............2 5/16" X 3 1/16"

95 LPI / 200 DPI preferred for all electronic files. Mid-America Boating cannot be responsible for reproduction quality when camera-ready art is provided in any form other than as a properly prepared Adobe Distiller PDF. Extra charges may be incurred when advertising materials are supplied on computer disk and require additional digital manipulation or file and/or format conversion. Please contact Mid-America Boating to confirm computer platform and/or software compatibility, graphics, fonts and support issues before submitting files. Standardized PDF Distiller settings and a copy of how to properly prepare and submit files can be supplied upon request.

DEADLINES & PUBLICATION DATES

Issue	Deadline For Materials	Distribution Date
November/December 2007	October 5	October 15
January/February 2008 The Official Program of the Cleveland Mid-America Sail & Power Boat Show	December 5, 2007	December 28, 2007
March 2008	February 8	February 15
April 2008	March 7	March 14
May 2008	April 4	April 11
June 2008	May 9	May 16
July 2008	June 6	June 13
August 2008	July 7	July 14
September 2008	August 4	August 11
October 2008 The Official Program of the North American Sail & Power Boat Show at Cedar Point	August 18	August 29
November/December 2008	October 3	October 13
January/February 2009 The Official Program of the Cleveland Mid-America Sail & Power Boat Show	December 8, 2008	December 29, 2008

Please contact us for specific information about advertising material submission, printing,
reproduction quality, 4-color process, spot color, ad proofs, or terms and conditions.

*A Note About Ad Proofs: All necessary ad materials MUST BE RECEIVED IN OUR OFFICE BY THE PUBLISHED DEADLINE, (sorry, no exceptions) in order to receive an ad proof. An ad proof is provided as a courtesy to check the material provided by the advertiser for spelling errors, prices, etc. -- not for making changes to different words, phrases, prices, etc, not supplied in the original materials. Any corrections to proofs must be made after receipt of first proof. any additional typographic or design changes made after the first proof will incur and additional charge and will be billed as "Author's Changes". We cannot be responsible for errors or omissions if the job is printed as per your OK.

Distribution Area Mid-America Boating is distributed to 46 states and Canada, although 85% of distribution is along the south shore of Lake Erie including Ohio, Michigan, Indiana, Pennsylvania and western New York.

216-371-5750 800-321-5750 216-371-5440 midam@midamericaboating.com Mid-America Boating 3091 Mayfield Rd., Suite 315 Cleveland Hts., OH 44118-1732

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