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ADVERTISING SPACE RATES
(Effective 11/1/2011 -- Subject to change without notice - Contact us for verified rates)
| Ad Size |
1x Rate |
4x Contract Rate |
8x Contract |
Color (add) |
Dimensions (W x D) |
| Full Page | $900 | $840 | $770 | +$300 | 10.25" X 12.5" |
| Half Page (horiz.) | $465 | $430 | $400 | +$150 | 10.25" X 6.2" |
| Half Page (vert.) | $465 | $430 | $400 | +$150 | 5.03" X 12.5" |
| Quarter Page | $245 | $230 | $210 | +$75 | 5" X 6.2" |
| Eighth Page (horiz.) | $130 | $120 | $110 | +$50 | 5.03" X 3.063" |
| Eighth Page (vert.) | $130 | $120 | $110 | +$50 | 2.421" X 6.2" |
| Sixteenth Page | $75 | $70 | $65 | +$50 | 2.421" X 3.063" |
| *Note: These rates do not apply to the Official Boat Show Program Issues of Mid-America Boating. Rate cards for these issues are sent out to all advertisers and exhibitors prior to each show, or upon request. To qualify for inclusion in either Official Boat Show Program, Show management requires Program advertisers to be registered exhibitors and/or members of Lake Erie Marine Trades Association (LEMTA). |
MECHANICAL REQUIREMENTS
| Full Page.........................10 1/4" X 12 1/2" Half Page (horiz.)...............10 1/4 X 6 3/16" Half Page (vert.).......................5" X 12 1/2" Quarter Page..........................5" x 6 3/16" Eight Page (horiz.)..................5" x 3 1/16" Eight Page (vertz)............2 5/16" X 6 3/16" Sixteenth Page...............2 5/16" X 3 1/16" |
95 LPI / 200 DPI preferred for all electronic files. Mid-America Boating cannot be responsible for reproduction quality when camera-ready art is provided in any form other than as a properly prepared Adobe Distiller PDF. Extra charges may be incurred when advertising materials are supplied on computer disk and require additional digital manipulation or file and/or format conversion. Please contact Mid-America Boating to confirm computer platform and/or software compatibility, graphics, fonts and support issues before submitting files. Standardized PDF Distiller settings and a copy of how to properly prepare and submit files can be supplied upon request. |
DEADLINES & PUBLICATION DATES
| Issue | Deadline For Materials | Distribution Date |
| March 2012 | February 10 | February 17 |
| April 2012 | March 9 | March 16 |
| May 2012 | April 13 | April 20 |
| June 2012 | May 11 | May 18 |
| July 2012 | June 15 | June 22 |
| August 2012 | July 13 | July 20 |
| September/October 2012 The Official Program for the Cedar Point In-Water Boat Show |
August 17 | August 24 |
| January/February 2013 The Official Program of the Cleveland Mid-America Boat Show |
December 6, 2012 | December 27, 2012 |
Please contact us for specific information about advertising material submission, printing,
reproduction quality, 4-color process, spot color, ad proofs, or terms and conditions.
| *A Note About Ad Proofs: All necessary ad materials MUST BE RECEIVED IN OUR OFFICE BY THE PUBLISHED DEADLINE, (sorry, no exceptions) in order to receive an ad proof. An ad proof is provided as a courtesy to check the material provided by the advertiser for spelling errors, prices, etc. -- not for making changes to different words, phrases, prices, etc, not supplied in the original materials. Any corrections to proofs must be made after receipt of first proof. any additional typographic or design changes made after the first proof will incur and additional charge and will be billed as "Author's Changes". We cannot be responsible for errors or omissions if the job is printed as per your OK. |
 Mid-America Boating is distributed to 46 states and Canada, although 85% of distribution is along the south shore of Lake Erie including Ohio, Michigan, Indiana, Pennsylvania and western New York. |
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